Shazia Peeran
10 Ways to Reimagine Your Corporate Social Responsibility Program

Like all other corporate functions, organizations need to regularly analyze the effectiveness of their corporate social responsibility (CSR) programs. Here are ten ways in which your firm can reimagine your CSR initiatives to have a greater impact.
1. Dollar-for-dollar match
You can match your employees’ contributions to their favorite charities. This gives freedom to your workforce to independently choose causes and widens the scope of your CSR programs. This will also bring several local nonprofits into your CSR orbit.
2. Race for a cause
Your organization can race for a cure as a team. There are several such causes that haven’t received adequate attention. You can identify one such mission and get your entire firm to participate in the race. This gives you the flexibility to choose different causes every year.
3. Fitness challenge
It could be pushups, planks, or the number of steps your employees take every day. You can hold monthly fitness challenges and reward the winners by supporting charities of their choice. This will also improve the overall fitness levels of your workforce.
4. Pro-bono services
Whether it’s offering legal advice, advertising, and promotional materials, website design or redesign, accounting services, or administrative help, there’s a lot your employees can do to help nonprofits. Once every six months, you can devote a day to such pro-bono services.
5. Paid time for employees to volunteer
You can offer a week of paid time every year to your employees to volunteer for their favorite nonprofits. Such efforts will create a virtuous cycle that will encourage other employees to volunteer.
6. Board service for employees