Nonprofits have a focused mission, namely leaving an impact within their community and cause of choice. In the past, this mission was achieved through various fundraising efforts, volunteer projects, and managing resources to maximize impact.
The pandemic encouraged several industries to adopt technological solutions, including nonprofit organizations. For a while, technology was considered an overhead for nonprofits, adding to the expense of a mission.
Instead, tech should be considered a vital part of creating digital equity for an underserved area within nonprofits. By investing in technology and digital solutions, the staff is able to work productively, resources are better managed and time is saved. For example signing up for Giving Digitized has saved 21% of in-kind donation drive management time for nonprofits.
Technology has the power to expand an organization’s reach and benefit the nonprofit in several ways, including the following.
People = Power
The passion of people will always be the driving force of a successful nonprofit. Building a community, attracting investors, and connecting with individuals are all critical for growth.
Technology allows the powerful people that make up an organization to stay connected and involved. From live streaming galas, sharing pictures of recent events, and planning a project from across the world - technology provides the opportunity to connect.
It also helps to streamline processes, giving people more time to do work that matters. For example, technology can reduce the burden of typing up notes, performing calculations, and pouring over finances.
Considering that the potential of a nonprofit lies in the people, technology is an invaluable asset. It provides the opportunity to expand reach through digital strategies, and empower those solving big problems.
Showcase Benefits to the Board
While nonprofit organizations may have noticed the value of technology as a fundamental part of program work, especially during the pandemic, the board may not be as informed. Normally, when a new model or method is introduced within an organization, it needs to be approved by the board, funders, and investors.
Luckily, investors are largely interested in numbers and the impact achieved. Using technology in the organization’s operations will produce a noticeable change in the numbers. Presenting the positive results that come from treating technology as a quantifiable tool helps to convince investors that tech is not an overhead, but a necessity for driving change.
Keep the Momentum of Innovation
It shouldn’t take the tragedy of a pandemic to spark innovation. As nonprofits rely on the generosity of funders and supporters, they tend to be more risk-averse. However, it’s important to keep the spirit of innovation alive in future planning.
Innovation begins with leaders who identify the potential for growth and impact. Technology is constantly evolving and new tools are regularly introduced. Instead of treating technology as a static overhead, it should be viewed as an ever-evolving opportunity. One that demands regular assessment and innovative thinking.
Technology has grown roots in several sectors, contributing to significant change and impact. Nonprofits have the same opportunity for quantifiable growth, simply approaching technology as a critical component of program work.